australian government ads

2.17None of the audited entities had documented any consideration of whether the research for the selected campaigns was appropriate for release and none had sought Ministerial permission for the publication of campaign related research. The US Postal Service has made an ad about mail-in voting, and its surprisingly honest and informative. The Help is Here campaign was allocated $5million from the package. Treasury agrees with the recommendation for Treasury made in the report, noting that Treasury undertakes campaign evaluation within the Whole-of-Government Evaluation Framework. Honest Government Ad | Election 2022 Bonus! 3.29The department will update campaign guidance to note that the Australia Governments role in infrastructure projects needs to be accurately reflected in any future advertising material. The membership extension was sought to enable time for Finance to conduct a process to select and appoint new members. 2.51Finances annual expenditure report includes total government expenditure on media placement for each six-month period by financial year. Richie is a former Australian Government representative to the UN climate change conference and worked at the Department of Climate Change and the Department of Foreign Affairs for almost a decade on both domestic and international climate and energy agendas. Companies such as Sportsbet, Tabcorp and Entain would be banned from advertising their betting platforms and made to pay a . Government Communications Campaign Panel (GCCP). The benchmark data was collected the week following the announcement of the 202021 Federal Budget and this may have contributed to heightened levels of awareness and understanding of the initiatives within the Plan among target audiences. The campaign was relevant to Australian Government responsibilities and presented in an accessible manner. Finance has prepared draft guidance to address recent changes to the framework. 5.30Similarly, Treasurys Statement Against the Principles for Phase 2 stated that: The second phase of the campaign will build on messages from the first phase, noting care needs to be taken to ensure messages are not seen to be party political in nature. 3.56The evaluation reports for Wave 1 and Wave 2 also did not adequately address the objective of increased knowledge of delivery of urban and regional infrastructure projects. Campaigns should be relevant to government responsibilities. The home affairs department is spending $3.4m on ad spots for its beat cybercrime in your downtime public information campaign, which encourages Australians to take control of their personal cyber security. 62As at 21 September 2021 the value of the MMA contract reported on AusTender was approximately $74.4 million. You can find all Budget papers at www.budget.gov.au. Implemented Wave 2 used the same creative materials as Wave 1, which used localised content. Finances contracts with Independent Communications Committee (ICC) members are also reported on AusTender, at a combined maximum value of approximately $195,000 (from 1July2020 to 30June2022). 75Ratings between 7.50 to 8.49 are considered good.. Treasurys COVID-19 Economic Response campaign. The research report stated that Infrastructure had sought developmental research to inform the long term strategy for the campaign including the engagement approach and the level of community interest in information., 3.53The target audience for Wave 3 included a particular focus on: those in regional areas, females and younger audiences, which had been identified as being less engaged with campaign messaging in previous waves. whether components of the framework are clearly documented to assist entities conducting advertising campaigns; whether the third-party campaign review process provides effective assistance to decision-makers; the transparency of Finances public reporting of government advertising; and. Treasury obtained internal advice that the campaign was compliant with Principle 5 of the 2014 Guidelines. Further testing of this concept resulted in adjustments to campaign scripts, images and display prominence of the web address.200. Don't watch these ads if you are easily offended. The ANAOs 2019 performance audit of government advertising reported on Finances management of emerging risks and issues, including how Finance responded to brand safety risks in the social media environment.67 This section considers Finances management of key risks, issues and framework changes since 2019. The Australien Government has made a tourism ad about East Timor, and its surprisingly honest and informative! 1.23Finance advised the Assistant Minister for Electoral Matters that campaigns in development would transition to the new procurement arrangements by August2021, and that all new campaigns initiated from March2021 would access suppliers from the GCCP. 3.72An additional $3.0million in advertising expenditure was secured in March2019 to extend the campaign for two weeks to ensure updated materials had additional time in market after the Federal Budget was handed down. The Government has made an ad about Net Zero by 2050 and its surprisingly honest and informative. This includes women aged 1534, people living in lower socioeconomic areas, remote and rural areas, Indigenous Australians and culturally and linguistically diverse (CALD) audiences. Implemented Wave 3 used different creative materials that more clearly addressed the impact and benefits of infrastructure projects. The Infrastructure Investment Pipeline101 was announced in the 201819 Federal Budget and was expanded in subsequent budgets, as outlined in paragraph 3.2 and Appendix 5. The Committee was also reassured by the Department [that] the language in the campaigns creative materials would be managed to remain clearly distinguishable from party political material. 22Auditor-General Report No.7 201920 Government Advertising: June 2015 to April 2019, available from https://www.anao.gov.au/work/performance-audit/government-advertising-june-2015-to-april-2019. The Guidelines further provide that where the SMOS approves an exemption, the ICC will be informed of the exemption, and the decision will be formally recorded and reported to the Parliament. And were back! The ICC noted in that correspondence that: The Committees view was predicated on assurances the Department would manage carefully the development of the campaign ensuring the communications package contained details of the recovery initiatives and how they might be accessed by the public. 39A key role for the Assistant Minister for Electoral Matters under the campaign reforms is to give authority for campaigns to commence and allocate them to the appropriate theme. 2.74UM received annual Customer Satisfaction Performance Payments in 201819 and 201920 based on: 2.75Finances contract with UM required Finance to notify UM in writing (by March2021) of an intention to extend or finalise the arrangement. The aim of the campaign was to inform the Australian community of the continuation of the Governments plan for economic recovery and in turn build consumer and business confidence. A key note speaking opportunity for the Minister. 2.48Reported campaign advertising expenditure from 201011 to 202021 for media placement, consultants, services and other costs, and GST, is shown in Figure2.1 below. On 10March2020 the exemption was agreed by the SMOS on the basis of extreme urgency and the need to ensure that the Australian public was well informed about how they could protect themselves from the COVID-19 virus. 3641. 144Paragraph 34 of the 2014 Guidelines stated that: The manner of presentation and the delivery of campaigns must comply with all relevant laws including: 145The ANAO assessed: how the suppliers were engaged; the criteria they were assessed on; whether value for money of the supplier proposals was examined and provided to a delegate; if the procurement was approved by someone with appropriate delegation; whether the level of documentation was commensurate with the scale, scope and risk of the procurement; if a contract was formed with the selected supplier; and if the details of that contract were accurately reported on AusTender within 42 days. The components of the Australian Governments campaign advertising framework, including the roles and responsibilities of stakeholders and decision-makers, are documented by Finance, to assist entities conducting advertising campaigns. 106See paragraphs 27 and 28(d) of the 2014 Guidelines. Australia Awards Scholarships | Australian Government Department of Phase 2 encouraged the business community to develop COVID-Safe operational plans to keep employees and customers safe and was intended to continue to inform Australians and the business community on how the economic response package worked and how it supported individuals and their families. Finance has been effective in its whole-of-government administration of the campaign advertising framework. 3.33Campaign materials for each wave were presented in objective language and free of political argument, as required by paragraph 26 of the 2014 Guidelines. Collectively, the guidance documents communicate requirements for entities conducting advertising campaigns. DSS advised that the third wave did not go ahead, as at the time, key support services (1800RESPECT and MensLine Australia) had not reported any increase in contacts.157 DSS further advised that it supplied promotional materials to national grocery retailers so they could display the posters used for the campaign in areas that had gone back into lockdown due to the re-emergence of coronavirus in the community. 5.27For ease of navigation and to enable targeted searching under the umbrella of the ERP, each campaign phase directed users to one website, ourcomeback.gov.au, which was managed by Treasury. I had the magical opportunity to visit Hawaii at the start of the month and talk with local and native Hawaiians. In broad terms, the proposed changes include: confirming that the Guidelines are a mandatory policy; inclusion of an introduction to clarify that entities are expected to develop effective, best-practice campaigns; simplifying and re-ordering the content to aid in interpretation; and reframing the principles to largely remove the use of verbs (e.g. Overall, digital delivered 23.3million completed views with over 950k [950,000] clicks to site. It was launched in October and runs until June. The updated statement against the principles, prepared for the 22March2019 ICC meeting, stated that: Following the delivery of tracking research, from the mid-point of the campaign, the media buy will be re-profiled to reduce overexposure in areas where the campaign has been particularly effective and increase exposure to areas where additional advertising spend may help to raise awareness. 92Infrastructure advised the Secretary that This maintenance burst is an important step in re-establishing the BOF brand in the minds of the community and will help ensure the previously gained increase [in] awareness is not eroded. e.refer or link to the web sites of politicians or political parties. 127The Wave 2 evaluation report described softening attitudes towards infrastructure investment, however this was based on a small shift from strongly agree to agree or from agree to neither agree nor disagree in some metrics. Government review and approval of campaigns. market or social research, public relations, advertising and/or other specialist suppliers commissioned in the development of advertising material; production and placement of advertising in any paid media channel (including but not limited to print, radio, digital, social media, cinema, television, out-of-home media); and, production and dissemination of other campaign materials.. The statement against the principles referred to the research, which found that 13percent of respondents had definitely heard of the Pipeline117 and 31percent had maybe heard of it. "Go and see the GP and get the AstraZeneca, get Pfizer, get whatever your doctor is advising, whatever is available, as quickly as possible because this Delta strain is a very different scenario.". Campaign messaging was not directed at promoting party political interests. Labor leader Anthony Albanese said he was unimpressed by the long-awaited ads. AEST = Australian Eastern Standard Time which is 10 hours ahead of GMT (Greenwich Mean Time), abc.net.au/news/australian-government-releases-vaccine-campaign/100284448, Get breaking news alerts directly to your phone with our app, Help keep family & friends informed by sharing this article, Inflation falls sharply, 'soft enough to see the RBA halt' rate rises, William Tyrrell's foster mother demands to see all evidence against her after police recommend charges, Fewer people with psychosocial disability may be added to NDIS, as minister flags 27,000 to be diverted under reforms, Is Putin in trouble? Department of the Treasury response: Agreed. CANBERRA, Australia A suspected Russian diplomat is apparently squatting on the site of Moscow's proposed new embassy in Canberra after the Australian government vetoed the plan on security . 5.42Paragraph 35 of the 2014 Guidelines and paragraph 44 of the 2020 Guidelines require entities to follow procurement policies and procedures for the tendering and commissioning of services and the employment of suppliers, and state that there must be a clear audit trail regarding decision making. Since 201819, Finance has included aggregated expenditure data on campaign development costs for campaigns with total expenditure greater than $250,000. 164Australian Institute of Criminology, The Prevalence of Domestic Violence among Women during the COVID-19 Pandemic, July 2020. The media buy for Wave 3 was changed after the campaign had commenced in June2021, with $534,336 in budgeted television advertising transferred to the Department of Health for the COVID-19 Vaccination campaign. Comparable to the COVID19 Economic Response campaign, key message cut-through was relatively strong among both audiences. Projects like WestConnex, NorthConnex and the Port Botany Rail Line are designed to ease congestion and cut travel times.. 13. Heres a new Honest Advertfrom the Australien Government. This did not occur (see Table3.6 for details). (See paragraphs 3.10 to 3.20), 21. 2.45The government was subsequently advised by Finance that one ANAO recommendation (relating to consolidating Finance reporting on the advertising spend, see paragraph 2.41 above) had already been addressed. A number of these measures were announced as part of the 202122 Federal Budget, after the first phase of the campaign was completed. The Australian Government Guidelines on Information and Advertising Campaigns by non-corporate Commonwealth entities (the 2020 Guidelines) were released in October2020 and state that: The Guidelines operate on the underpinning premise that: a.members of the public have equal rights to access comprehensive information about government policies, programs and services which affect their entitlements, rights and obligations; and, b.governments may legitimately use public funds to explain government policies, programs or services, to inform members of the public of their obligations, rights and entitlements, to encourage informed consideration of issues or to change behaviour.3. At this time Infrastructure reduced the media spend and the proportion of spending on newspaper advertisements due to a break in advertising while materials were updated. consider other formats for future campaigns (retail improved in the lead up to the Christmas period but more people were returning outdoors); developing fit for purpose and tailored ads within digital environments for each audience to achieve greater engagement; and, building out website content to run dynamic search ad, introducing or revising policies, strategies, guidelines or administrative processes; and, DSS advised the ANAO that it adjusted its draft. Paragraph 11 of the 2020 Guidelines states that they are a government policy26 and that entities subject to the Guidelines must be able to demonstrate compliance with the five principles. Below is a summary of key messages, including instances of good practice, which have been identified in this audit and may be relevant for the operations of other Australian Government entities. 3.16As further discussed in chapter 2 (paragraph 2.12), Infrastructures response to the ANAO indicates that there is an opportunity for Finance to strengthen and clarify certification requirements relating to public relations activities to provide additional confidence in the administration of public relations activities, which can consume significant public resources. Under the village model consultants and government would come together earlier than under the previous arrangements. 2.23The ICCs review continues to occur prior to the finalisation of campaign materials and its written advice confirms that the campaign is capable of compliance with principles 1 to 4 of the Guidelines, not whether the campaign is actually compliant. The following benefits generally apply: full tuition fees
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